EA SPORTS and FIFA Licensing Agreement Until 2022

RMN Digital | May 9, 2013 | Americas, Consumer, Corporate, Feature, Games, Regions, Strategy | No Comments

EA SPORTS, a division of Electronic Arts (EA), and the Fédération Internationale de Football Association (FIFA) have announced an extension of their existing licensing agreement until December 31, 2022.

Under the terms of the agreement, EA SPORTS maintains exclusive rights to release FIFA-branded action and management videogames.

In addition, EA SPORTS also holds exclusive rights to release the official FIFA World Cup videogame, as well as retaining its status as a Presenting Partner of the FIFA Interactive World Cup.

“EA SPORTS released the first FIFA-branded soccer game in 1993, and 20 years later our partnership with FIFA continues to be very strong,” said Andrew Wilson, executive VP and head of EA SPORTS.

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“Our relationship with EA SPORTS is of high importance to FIFA,” said Jérôme Valcke, FIFA Secretary General. “The FIFA videogames are a key experiential component in our work to communicate the FIFA brand and its values all over the world. This is highlighted by the 2.5 million football fans that have competed in this year’s FIFA Interactive World Cup, which is just one example of the power of our partnership with EA.”

The EA SPORTS FIFA franchise continues to drive record consumer engagement with over 65 million games played weekly, says EA.

Electronic Arts (NASDAQ: EA) is a global company in digital interactive entertainment. It delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. According to the company, it has more than 275 million registered players and operates in 75 countries.