Digitally Connected Nike Soho Debuts the Future of Sport Retail

Nike, Inc. will open its newest retail experience, Nike Soho, on Friday, Nov. 11. It is a five-story, multi-sport, 55,000-square-foot digitally connected store located at 529 Broadway at Spring St. in the heart of New York City’s Soho neighborhood.

The new Nike Soho is designed to deliver the best of Nike products and personalized services through a series of reimagined spaces. Guided by a large team of trained Nike store athletes, Nike Soho offers immersive experiences for consumers.

Nike Soho’s spaces include: interactive digital Nike+ Running and Basketball Trials; the Nike+ Soccer Trial Zone, where consumers can try out the latest soccer cleats. The recently released Apple Watch Nike+ is also sold in the store.

The store also has a special display of the last pair of the Nike Mag shoe that will be auctioned on Sat., Nov. 12 to benefit the Michael J. Fox Foundation.

The Nike Mag is on display alongside a pair of Nike HyperAdapt 1.0, which will go on sale in early December.

For the first time, consumers can also see the collection of Nike’s 12 Soles Collection, a tribute to Nike’s deep roots in basketball with a nod to the future. The first drop of the collection will be available at Nike Soho in early December.