Digital Marketing: Jeep Brand Announces Web Series Competition
Jeep Wrangler Celebrity Customs
The Jeep brand has announced its first-ever web series competition, “Jeep Wrangler Celebrity Customs,” as part of its new marketing campaign encompassing digital, social, and experiential elements. The centerpiece of this competition is Jeep Wrangler.
Former NBA standout and sports analyst Jalen Rose hosts the six-episode web series, which fans and followers can view here.
In the web series, baseball legend and MLB analyst Alex Rodriguez, entrepreneur and media personality Maria Menounos and the restaurant media platform The Infatuation, with co-founders Andrew Steinthal and Chris Stang, compete with the assistance of professional customizers and Jeep Performance Parts to craft an all-new 2018 Jeep Wrangler.
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The first webisode, three to four minutes in length, launched Thursday, September 6. The following five webisodes will debut on Sept. 11, Sept. 13, Sept. 18, Sept. 20 and Sept. 27.
The final installment on September 27 takes place at a special reveal event in Los Angeles where all four celebrity contestants will be in attendance as the customization challenge winner is revealed.
