Digital and Social Campaign: My Jeep Story
Ciara celebrates Jeep brand ‘s 75th anniversary by visiting Camp Jeep at NYAS
The Jeep brand is kicking off a year-long campaign with a global footprint to include both digital and social elements.
“My Jeep Story” will provide a platform for the brand’s community and the wider world to join the 75th anniversary celebrations by sharing their own inspiring Jeep brand stories – enabled by Jeep vehicles.
“My Jeep Story” will live on the Jeep brand’s microsite and across social media including Facebook, Twitter and Instagram through #myjeepstory.
The year will culminate with a digital compilation “75” stories that speak authentically to the spirit of the brand.
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Fans can go to the microsite to post video of their own “My Jeep Story” directly onto the site beginning Thursday, April 7. In addition, they can post to their Instagram, Twitter and Facebook channels with #myjeepstory.
Throughout the year, fans and followers will be surprised by a chance to create a new “MyJeep Story” via Jeep branded experiences and adventures.
Music artist Ciara, who appeared at Camp Jeep during the New York Auto Show (Wednesday, March 23), celebrates the campaign in the telling of her very own Jeep Wrangler story on the brand’s microsite.
Upcoming monthly “Story Sessions” will celebrate Endless Summer, favorite canines and military appreciation. As part of the Jeep brand’s shared history with partner USO, both marking 75 years in 2016, the brand is making a $1.4 million dollar donation to the organization.
The Jeep brand launched its 75th Anniversary with two spots during this year’s Super Bowl 50, “Portraits” and “4x4ever.”
