Digicel Appoints Fastest Man Usain Bolt as Chief Speed Officer

Digicel Caribbean Ltd. today announced living legend, world record holder and the world’s fastest man, Usain Bolt, as its Chief Speed Officer (CSO).

With his potential unprecedented “three-peat” at the Olympic Games in Rio, Digicel says Usain has taken his rightful place in the annals of history and sealed his position as the greatest athlete ever.

The unique “job for life” comes in tandem with the agreement of a lifetime partnership between Digicel and Usain Bolt – an honour only a very small number of the absolute greatest athletes in the world have ever achieved – and a first for Digicel.

Digicel has been a sponsor of Usain Bolt since 2004 – when he was fresh out of high school. Fast forward 12 years and 21 major championship victories, Usain continues to entertain the world with his lightning bolt speed and captivating personality.

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In his role as Digicel CSO, Usain will get up close and personal with Digicel customers in a number of ways from both a commercial and community point of view and will continue to inspire, motivate and captivate customers and fans across the globe for many years to come.

The new partnership will see Usain bringing his unique understanding of speed to customers via Digicel products, networks and marketing and partnership initiatives – and to aspiring youth athletes via speed camps, motivational and mentorship sessions.

Digicel will also support Usain in his passion for giving back by bringing technology solutions to young people that will help them develop and grow.

And to ensure that customers get to celebrate his lifetime contract with him, Digicel will reward one lucky customer in each country with a free lifetime postpaid contract via a social media competition to be run across its markets worldwide.

“I’m very humbled. It’s been an amazing journey with Digicel – they have been there for me since I was 17 years old and now we will be together forever. As Digicel CSO, I am opening a new chapter and will be making it my mission to ensure that speed stays at the top of the agenda,” Usain said.

Digicel Group is a communications and entertainment provider with operations in 33 markets in the Caribbean, Central America, and Asia Pacific.

Usain St Leo Bolt, created history at the 2016 Olympic Games in Rio when he achieved the ‘Triple Triple’, three gold medals at three consecutive Olympic Games.

Usain’s journey to worldwide stardom started at the 2008 Olympic Games in Beijing where he won the 100m, 200m and 4x100m, all in world record times.

He followed this up with three gold medals in the same events at the 2012 Olympic Games in London to write his name in the history books as the world’s fastest man.

Then one day before his 30th birthday, he completed the same triple at the 2016 Olympic Games in Rio to cement his legacy as a legend in world sport.