Diet Coke and Minka Kelly Ask You to Share the Love

Diet Coke and actress Minka Kelly are blending fashionable style and the power of expression to support The Heart Truth campaign, led by the National Heart, Lung, and Blood Institute (NHLBI).

With a social media-inspired package at the center of this year’s campaign, Diet Coke will help raise awareness and ignite a digital conversation around The Heart Truth.

Fans can join Diet Coke and Minka Kelly in spreading The Heart Truth message that it’s never too early – or too late – to learn more about heart health.

Earlier, Paula Patton, actress and star of Mission Impossible: Ghost Protocol, served up first sips of Pepsi NEXT, fueling the “Drink it to Believe it” momentum on the West Coast following actress Eva Longoria’s New York appearance. (Read: After Eva Longoria, Paula Patton Sips Pepsi NEXT)

“Every woman can play an active role in her heart health, but many may not realize it,” said Minka Kelly. “I’m so excited to be a part of a campaign that brings attention to this important issue, and have the opportunity to inspire other women to get involved.”

Diet Coke Campaign

For the first-time ever, millions of Diet Coke packages will prominently feature the hashtag #ShowYourHeart. The hashtag encourages Diet Coke fans to upload and share heart-inspired photos representing what “showing your heart” means to them.

[ Also Read: Top 20 Digital Brand Campaigns of 2012 ]

“Through the power of our fans, Diet Coke can raise awareness and support for The Heart Truth campaign,” said Erik Jenkins, Diet Coke brand manager. “We hope every time someone picks up a Diet Coke can and sees the striking brushstroke heart design, they’ll use the hashtag to join the social conversation supporting this important cause.”

Throughout the month of February, each photo tagged on Twitter and Instagram with #ShowYourHeart will trigger a $1 donation from Diet Coke to the Foundation for the National Institutes of Health (up to $100,000) in support of women’s heart health research programs.