Coca-Cola Invites You to Join Its Digital Journey

RMN Digital | November 13, 2012 | Americas, Corporate, Feature, Regions, Strategy | No Comments

The Coca-Cola Company replaces its corporate website with Coca-Cola Journey, a socially enabled digital platform.

Coca-Cola Journey represents a significant leap forward in how Coke will use digital communications to drive business results and share the Coca-Cola system story with the world.

Coca-Cola Journey is a dynamic, digital magazine that focuses on universally important topics, social causes and Company news.

It will feature original and curated content, and is designed to spark dialogue and tell the story of Coca-Cola in a creative, refreshing way, says the company.

[ Also Read: Can You Taste Pepsi on the Internet? ]

“Coca-Cola Journey is the most ambitious digital project Coca-Cola has ever undertaken, and we are doubling-down on our commitment to be a quality publisher of compelling content,” said Clyde Tuggle, senior VP, The Coca-Cola Company.

Readers can browse regularly refreshed content by type (Stories, Opinions, Brands, Videos and Blogs) or topic (Brands, Business, Community, Entertainment, Environment, Health, History, Innovation and Sports).

In addition to the feature stories brought to life with high-res photography, video and audio, Coca-Cola Journey also includes infographics and a “Debate Board,” which polls readers on a range of Coke-related topics.

[ Also Read: China: New Battleground for PepsiCo and Coca-Cola ]

The launch issue of Coca-Cola Journey features a cover story on Coca-Cola’s commitment to supporting schools in India, chairman and CEO Muhtar Kent’s ‘Five Keys to Innovation’, an interview with NASCAR driver Danica Patrick and more than 70 other additional original pieces of content.

While Coca-Cola Journey will continue to house corporate content such as press releases, investor information, SEC filings, Company reports, executive bios and job postings, its layout, design and editorial focus now more closely resemble a digital magazine than a company website.

Coca-Cola Journey is the latest product to showcase continued investment by Coca-Cola in digital communications and social media. In September, the Company launched Coca-Cola Unbottled, the company’s first corporate communications blog and real-time digital communications vehicle.

You can experience Coca-Cola’s digital evolution by visiting Coca-Cola Journey at: www.coca-colacompany.com.