Cellular One Ad Campaign Features Rachel Holder

RMN Digital | August 7, 2013 | Americas, Corporate, Regions, Strategy | No Comments

Cellular One of Louisiana, Texas, and Montana announces a new advertising campaign featuring Country Recording Artist, Rachel Holder.

In the campaign Rachel showcases her fun demeanor, dressed in Cellular One’s black and red colors, while bringing special messages to consumers.

According to the company, the campaign shares previews of new products, services and the customer experience from Cellular One.

Cellular One looks to Rachel Holder to deliver the message of low prices, high quality, and a level of one-on-one engagement.

“Cellular One hopes to leverage Rachel’s celebrity in order to drive the message home, while offering the country star an enhanced reach toward her fans,” said Jonathan Foxman, president and CEO for Cellular One.

[ Also Read: Airtel – India’s Leading Mobile ‘Suffering’ Provider ]

Rachel Holder

Rachel released her third single last week on country music radio titled “Help Me” co-written by Carrie Underwood, along with Katrina Elam and Ashley Monroe.

Rachel will be performing in New York in September along with other country music artists. She will also be visiting high schools performing and talking about No Texting and Driving throughout the upcoming school year – a movement she is truly passionate about. Cellular One made this announcement today, August 7.

Cellular One is a regional wireless carrier in the United States, serving customers in Louisiana, Texas, and Montana. MTPCS, LLC, d.b.a. Cellular One.