Social Archive
Americas
Boyd Gaming Corporation (NYSE: BYD) announced Monday the launch of B Connected Online, a web destination of the company’s player loyalty program. The centerpiece of the new B
Read More
Americas
Today, when most digital ad outfits don’t understand the relevance of content for new-media brand communications, an integrated brand agency Digitas decides to focus on content – for
Read More
Americas
The 2012 Republican National Convention announced Friday that web major Google has been named the “Official Social Platform and Live Stream Provider” of the Republican presidential nominating convention
Read More
Americas
By Rakesh Raman In the new-media world, where traditional media is already losing its sheen, companies are increasingly inviting bloggers to convey their brand messages. McDonald’s is among
Read More
Americas
Travel site TripAdvisor has launched its “Friend of a Friend” feature that highlights trusted reviews and opinions from friends of Facebook friends. Representing the next step in making
Read More
Americas
Innovid, a leading provider of video advertising solutions, has announced enhancements to its iRoll Studio for video ads which lets publishers and agencies turn any pre-roll campaign into
Read More
Americas
By Rakesh Raman Tech market analysts were stunned on Monday when Facebook said it will acquire Instagram, a photo-sharing app for mobile devices. It was stated that the
Read More
Americas
In the cutthroat car market, auto makers are using technology heavily to pull off brand differentiation and win consumer loyalty. On one hand, they are using digital tools
Read More
Americas
Shazam, a leading media discovery company, has announced that American Idol will be Shazam-enabled through the rest of the season to give fans another way to experience more
Read More
Americas
PepsiCo, which is among the top users of digital media, has embarked upon a new experiment. Today new Pepsi NEXT, claimed to be the first cola to deliver
Read More
Americas
As the electioneering is gaining momentum in the U.S., tech companies are offering a slew of solutions to make political processes efficient for the parties and candidates. Picture
Read More
Americas
The makers of Captain Morgan Original Spiced Rum released Captain’s Conquest, a mobile social game that rewards players for real-life exploration, adventure and social influence by transforming cities
Read More
Americas
Free YouTube to MP3 Converter and Free YouTube Download are the most popular applications from the all-in-one Free Studio suite offered by DVDVideoSoft. The programs can detect and
Read More
Americas
TweetTV, a real-time social TV guide that groups and enhances TV-based conversations happening on Twitter, has raised $750,000 from angel investor Joe Kalfa. TweetTV will use the funds
Read More
Americas
The study evaluated how marketers measure the impact of website traffic from major social media sites, including Facebook, Twitter, Pinterest, Tumblr, Blogger, YouTube and Yelp. Adobe Systems (NASDAQ:ADBE)
Read More
