Opinion Archive
Americas
Increasing global sales of tablets and smart devices are underlining the rising revenue opportunities from digital delivery of entertainment and media (E&M) content and advertising to increasingly connected
Read More
Americas
Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report
Read More
Americas
By Rakesh Raman Those who don’t believe in serendipity or good luck must look at Mark Zuckerberg and his website Facebook to change their belief. Just after its
Read More
Americas
Claimed to be the biggest social network on the planet, Facebook keeps changing its online interface every now and then. But it doesn’t realize that it’s giving pain
Read More
Americas
A study reveals that tablet devices will generate more Web traffic than smartphones by early 2013 and that consumers find browsing websites on tablets nearly as engaging as
Read More
Americas
According to a recent survey sponsored by Intel Corporation and conducted by Ipsos Observer on “Mobile Etiquette” and “Digital Sharing,” 9 out of 10 American adults believe that
Read More
Americas
A majority (94 percent) of U.S. consumers says that banking on their mobile device is easy and more than three quarters (77 percent) feel it is convenient, but
Read More
Americas
Yes, you read it right. An online advertising study has found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests
Read More
Americas
The “Beyond Digital” study released Monday, paints a portrait of a rapidly changing audience that is adopting a wide range of digital devices at a dizzying pace. And,
Read More
Americas
According to a report, while Facebook is still an emerging digital advertising channel, search remains the biggest driver of ROI (Return on Investment) for marketers. Adobe (Nasdaq:ADBE) released
Read More
Americas
By Rakesh Raman Tech market analysts were stunned on Monday when Facebook said it will acquire Instagram, a photo-sharing app for mobile devices. It was stated that the
Read More
Americas
Sales of home furnishings in the U.S. are expected to shoot higher in the second quarter, with in-store sales increasing nearly 8 percent to $23.222 billion and online
Read More
Americas
A new survey commissioned by integrated brand agency Digitas and conducted online by Harris Interactive reveals an increased urgency for brand investment in online video. The study shows
Read More
Americas
Electronic Arts (NASDAQ:EA) has announced that fans around the world have the opportunity to shape the face of the EA Sports NHL franchise, by participating in the first
Read More
Americas
IBM (NYSE: IBM) today released the results of its X-Force 2011 Trend and Risk Report, which shows surprising improvements in several areas of Internet security such as a
Read More
