Opinion Archive
Americas
Digital technologies are changing the way consumers receive and read magazines. In this evolving media market, the rosy years of traditional content companies have been receding in the
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Americas
A new CouponCabin.com survey reveals that one-in-five (20 percent) U.S. adults own and use a tablet computer such as an iPad, Kindle Fire or Xoom. Adults ages 35-44
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Americas
As the economic slowdown persists, companies are looking for new digital marketing options that could yield more bang for each buck they spend on brand communications. Marketers, however,
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Americas
Inspired by this year’s upcoming global games, Match.com, the world’s leading dating website, conducted its own international challenge to examine how singles from different cultures match up —
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Americas
Smart TV manufacturers are hoping that the popularity of apps with smartphone and tablet users makes its way to the living room. Manufacturers and retailers are selling more
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Americas
In its newly released U.S. Local Media Forecast (2011-2016), media researcher BIA/Kelsey forecasts local online/interactive/digital advertising revenues to grow 13.1 percent in 2012. According to the forecast, several
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Americas
For the past few years, tech vendors have been trying to peddle cloud computing as the next big frontier in the constantly evolving tech market. However, cloud is
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Europe
Social media is like a dark tunnel that most have seen from the surface, but no one knows what’s there inside it. Now, some are even apprehensive that
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Asia Pacific
By Rakesh Raman When General Motors (GM) decided to discontinue its advertising on Facebook in May, the leading automaker reinforced the point that Facebook is not yet ripe
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Americas
At a time when traditional media is losing its sheen and digital is trying to dominate, market is undergoing a seismic shift. While this transition is happening, marketers
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Americas
With summer upon us and dating season at its height, the “Love Bites” survey connects the dots between food, booze and dating during those first few impressionable dates.
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Americas
As we know, social media is still a fledgling segment in the pervasive digital universe. While it’s trying to gain maturity, today most marketers are at sea in
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Americas
More than half (54 percent) of children around the world worry about being bullied online, according to a new Global Youth Online Behavior Survey released Tuesday by Microsoft
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Applications
With a belief in the power of mobile user experience (UX) design, leading design firm frog design inc. is trying to pull off a win-win outcome for all
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CIO Info
Founded in 2005, myThings is a leading global company offering conversion-driven, personalized display advertising solutions. It personalizes over two billion banner impressions a month and operates in 15
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