Opinion Archive
Americas
Digital marketing is not meeting the needs of consumers according to new research released Wednesday by Adobe Systems (Nasdaq:ADBE). The U.S. study, The State of Online Advertising, exposes
Read More
Americas
A non-profit organization Generation Opportunity has released poll results on young adult engagement for the 2012 presidential election and the tools likely to make the biggest impact on
Read More
Americas
Adobe Systems (Nasdaq:ADBE) today released findings from its Adobe Digital Index report focused on digital advertising industry insights for Q3 2012, as well as an outlook through Q1
Read More
Americas
As online shopping becomes increasingly mainstream, many shoppers are using traditional stores as a “showroom” for later online purchases. A new CouponCabin.com survey reveals that more than four-in-ten
Read More
Americas
Yahoo! News is the 2012 Harris Poll EquiTrend News Service Brand of the Year. The free, online news service performed well on equity metrics such as Fit, Trust,
Read More
Americas
In a new survey, more than three-fourths (77 percent) of U.S. small business owners say their company is safe from cyber threats such as hackers, viruses, malware or
Read More
Americas
New 2013 IT budget benchmarks from CEB (NYSE: CEB), a leading member-based advisory company, indicate that CIOs expect total IT budgets to increase 1.8 percent, roughly 50 percent
Read More
Americas
A 12-month study of 65 billion impressions reveals men cost less to reach with Facebook ads and respond better Global digital marketing players Resolution Media and Kenshoo Social
Read More
Americas
A survey reveals that 42 percent use social channels for travel planning while 40 percent do so for travel inspiration. Sixty-four percent most often refer to a travel
Read More
Americas
SquareTrade, a leading technology protection plan provider, released Tuesday a new study showing that damaged iPhones have cost Americans $5.9 billion since their introduction in 2007. Based on
Read More
Asia Pacific
By Rakesh Raman Those who didn’t have any companion a few years ago can proudly say today they’ve many on Facebook. In their made-for-each-other relationship, they spend days
Read More
Americas
A survey reveals that workers often lose several hours each week of productive time because of various distractions including Facebook. However, employers looking to increase productivity should consider
Read More
Backend
As technology has become the lifeblood for any major sports event, London 2012 is no exception. Among myriad technologies offered by tech vendors, Cisco provided the network infrastructure
Read More
Americas
Today’s always-on digital business is like a Tower of Babel for chief information officers (CIOs) used to traditional rules of tech trade. As most CIOs are not able
Read More
Americas
These infographics highlight the results of a national consumer poll in the U.S. conducted online on behalf of Ashford University by Penn Schoen Berland in June 2012. The
Read More