Strategy Archive
Americas
In the cutthroat car market, auto makers are using technology heavily to pull off brand differentiation and win consumer loyalty. On one hand, they are using digital tools
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Americas
Yahoo said Wednesday that 2,000 of its people will be notified of job elimination or phased transition. Scott Thompson (pictured), Yahoo! CEO, stated this with the message that
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Americas
PepsiCo, which is among the top users of digital media, has embarked upon a new experiment. Today new Pepsi NEXT, claimed to be the first cola to deliver
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Backend
Astron, the Netherlands Institute for Radio Astronomy and IBM (NYSE: IBM) have announced an initial 32.9 million EURO, five-year collaboration to research extremely fast, but low-power exascale computer
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Americas
Sony’s Professional Solutions of America group (PSA) has unveiled its Digital Motion Picture Center (DMPC) at Sony Pictures Studios. Officially opening May 1, the Center will offer hands-on
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Corporate
The campaign aims to reach one million potential electric vehicle (EV) advocates in France, the UK, Germany and the Netherlands, through a combination of myth-busting achievements and direct
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Corporate
IBM is among the few companies that have realized the significance of small, emerging markets particularly when the traditionally advanced markets in Americas and Europe are facing ruthless
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Asia Pacific
The GSMA and Bharti Infratel Limited have announced that they have signed a Memorandum of Understanding to develop and promote green technologies for telecom tower infrastructure in India.
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Asia Pacific
China Telecom and Nokia announced the Nokia 800C, the first CDMA Windows Phone in China and Nokia’s first Lumia phone for the world’s largest smartphone market. It will
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Americas
The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals
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Applications
To target its customers’ online advertising efficiently, Netherlands-based startup Crumbtag has adopted Windows Azure, a cloud-based platform that provides the firm with cost-effective processing power and agile scalability,
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Consumer
To drive innovation and business opportunities in Finland’s mobile ecosystem and beyond, Microsoft Corp. and Nokia will each invest up to 9 million euros into a newly established
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Asia Pacific
As markets in bigger cities are getting increasingly cutthroat and saturated, IBM is trying to make inroads in smaller cities. The tech major announced today, March 23, the
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Americas
The study evaluated how marketers measure the impact of website traffic from major social media sites, including Facebook, Twitter, Pinterest, Tumblr, Blogger, YouTube and Yelp. Adobe Systems (NASDAQ:ADBE)
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Americas
Honeywell (NYSE: HON) has introduced its new Attune Advisory Services, a suite of professional services that combines cloud-based tools and analytics with a global network of operations centers,
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