Strategy Archive
Americas
Microsoft Corp. announced Tuesday that entertainment partners, including ESPN as well as CBS Interactive Properties, GameSpot, Last.fm, Manga Entertainment and MUZU.TV, are the latest to join the growing
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Asia Pacific
India’s leading tech services company Infosys and communications services group WPP have unveiled Infosys BrandEdge in partnership with Fabric, a WPP company. This cloud-based offering aims to simplify
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Asia Pacific
In an official ceremony today, Nokia kicked off the development of its manufacturing facility in Vietnam to make mobile phones to be sold all over the world. The
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Corporate
Close on the heels of opening its site in Sweden, Yelp, the community-led city guide and search site, announced Friday the availability of Yelp Denmark. Now, Danes are
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Consumer
It’s not about men; it’s about method – that mobile maker Nokia has failed to follow during the past couple of years. As it couldn’t change with the
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Americas
As the role of technology is increasing in the political ecosystem, a new partnership aims to provide digital marketing insights for political campaigns and advocacy groups. Web measurement
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Corporate
IBM’s forays in the emerging markets of the world continue with the opening of a new branch office in Doha, Qatar – which was announced today, April 16.
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Americas
The digital show is on. Shrek, Gingy, Po and Tigress are making their way to the cloud. Beginning today, April 16, at more than 3,500 Walmart stores in
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Americas
Automaker Subaru of America has announced the release of Dynamic Brochure iPad apps for the 2012 Subaru Impreza, Impreza WRX/STI, Outback, Legacy and Forester. Fun and interactive consumer
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Americas
By Rakesh Raman In the new-media world, where traditional media is already losing its sheen, companies are increasingly inviting bloggers to convey their brand messages. McDonald’s is among
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Consumer
By Rakesh Raman Nokia has provided preliminary information on certain aspects of its first quarter 2012 financial performance, including a lowered first quarter 2012 outlook for Devices &
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Asia Pacific
A recent survey of IT decision-makers across Asia/Pacific excluding Japan (APEJ) found that 59% of public sector respondents are confident in the ability of their internal IT departments
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Americas
According to a report, while Facebook is still an emerging digital advertising channel, search remains the biggest driver of ROI (Return on Investment) for marketers. Adobe (Nasdaq:ADBE) released
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Applications
To provide mobile solutions for businesses of all sizes, software company SAP AG (NYSE: SAP) announced Tuesday its plans to acquire Syclo, a leading provider of enterprise mobile
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Americas
By Rakesh Raman Tech market analysts were stunned on Monday when Facebook said it will acquire Instagram, a photo-sharing app for mobile devices. It was stated that the
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