Strategy Archive
Americas
Consumers in the United States will soon see some famous faces talking about their love for the wide array of games and entertainment options available on Nintendo 3DS
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Corporate
Heineken, the world’s leading premium beer brand, announced Friday a new TV and digital campaign in anticipation of the upcoming release of SKYFALL, the 23rd James Bond adventure,
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Americas
We are not quite sure if people really love people on social hangouts. But this is all about a multimedia ad campaign that will also go to social
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Americas
The National Cyber Security Alliance (NCSA), a non-profit public-private partnership focused on cybersecurity awareness and education for all digital citizens, announced Tuesday the launch of its National Cyber
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Americas
Social business solutions company Livefyre has launched StreamHub, a Web-based Engagement Management System (EMS). According to the company, StreamHub brings the social Web experience to any publisher, television
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Americas
Filemon Lopez, Comcast senior VP of Strategic Operations, announced year two of Internet Essentials, a broadband adoption program designed to help close the digital divide for low-income Americans.
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Americas
Motorcycles company Harley-Davidson (NYSE: HOG) announced Monday the launch of a second installment in its Dark Custom campaign called United By Independents. The campaign, featuring #StereotypicalHarley riders, was
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Corporate
Samsung claims that over 2.9 million people in 7 days have viewed Samsung’s film at YouTube titled ‘Sport Doesn’t Care Who You Are,’ designed to challenge viewers to
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Consumer
Sony Mobile Communications has unveiled the second phase of its ‘Made of Imagination’ marketing campaign, which demonstrates how Xperia smartphones offer consumers connected entertainment experiences. The campaign showcases
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Americas
The way Walmart is progressing with its Polaris search engine, it is all set to give big fellas such as Google and Bing run for their money. The
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Americas
A growing number of smartphone and tablet users are turning to Verizon Wireless to get the most out of their wireless devices, says the company. Overall attendance at
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Americas
Microsoft today announced “Election 2012 on Xbox LIVE,” an opportunity for Xbox 360 owners to watch and interact with live election coverage of the presidential debates, learn the
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Americas
With San Francisco Mayor Ed Lee, BMW Group Member of the Board Dr. Ian Robertson announced Monday the upcoming launch of ParkNow, a mobile parking solution that is
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Corporate
IBM (NYSE: IBM) today announced it is opening its first IBM Research lab on the African continent. IBM Research – Africa will have its first location in Nairobi,
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Americas
Gap’s global marketing campaign for fall—Shine—brings its “Icon Redefined” collection to life by featuring an eclectic mix of musicians and dancers wearing Gap’s signature pieces updated with a
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