Strategy Archive
Americas
Esurance, a direct-to-consumer personal car insurance company, is holding a “Dream Gig” contest to find the perfect candidate to help cover the action at this year’s South by
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Americas
Global networking company Netgear (NASDAQGM: NTGR) is offering its NeoTV Prime with Google TV streaming player. As the newest addition to the Netgear family of streaming players for
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Americas
With Kaliki Audio Newsstand and Ford SYNC AppLink, commuting time can now be put to better use by consuming some of the compelling newspaper and magazine content that
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Americas
Kia Motors America (KMA) has announced it will work with Google to provide content and search-based solutions enabled by Application Program Interfaces (APIs) for the second-generation of the
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Asia Pacific
By R. Narayan Change and growth always come with some pain. And this is just what the Small and Medium Enterprise (SME) sector in India is going through
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Americas
The importance of establishing a much-needed framework for defining and rethinking ad engagement vernacular and metrics is the focus of a whitepaper released by the Interactive Advertising Bureau
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Consumer
Spotify and Roku have announced that the two companies have partnered to bring the digital music service to the Roku streaming platform. Available with a Premium subscription, Spotify
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Corporate
Admeta, a leading technology provider of Private Ad Exchange solutions to publishers in Europe, announced Tuesday that it is expanding its services to the US market with the
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Asia Pacific
The Federation of Indian Export Organisations (FIEO), which promotes the business interests of Indian exporters in the global markets, organized an advanced digital marketing training program for corporate
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Americas
Tech market observers know that 2012 has been the most promising year for digitally driven marketing campaigns of leading brands, as they brought technology at the vanguard of
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Consumer
Pizza provider Domino’s Pizza has teamed up with ITV to support the Text Santa Campaign. The company offers its customers the opportunity to donate money to charity everyday
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Americas
To help students and IT professionals develop new technology skills and prepare for jobs of the future, IBM (NYSE: IBM) has announced an array of programs and resources.
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Americas
Leading office product company and internet retailer Staples is partnering with professional network LinkedIn to launch SUCCEED: Small Business Network. This online forum will serve as a platform
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Corporate
Mobile phone maker Nokia has agreed to sell and lease back its head office building in Espoo, Finland on a long-term lease to Finland-based Exilion. “We expect to
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Americas
Chief Communications Officers (CCOs) and Chief Marketing Officers (CMOs) continue to battle over the “ownership” of social media, according to results from a new national (U.S.) survey of
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