Strategy Archive
Americas
When the 2014 Toyota Corolla hits dealer showrooms this fall, the accompanying marketing campaign will showcase the car’s upgraded technology and elevated styling—inside and out. The marketing campaign
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Americas
Infiniti Motor Company launched Wednesday an exclusive competition to design the helmet worn by Formula One Triple World champion Sebastian Vettel at the U.S. Grand Prix. Race fans
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Americas
Hotels.com, a leading online accommodation reservation website, today launched the “My Free Night” campaign to showcase the utility of free nights earned through Welcome Rewards, the company’s loyalty
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Corporate
Microsoft Corporation and Nokia Corporation today announced that the Boards of Directors for both companies have decided to enter into a transaction whereby Microsoft will purchase substantially all
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Asia Pacific
Automaker Nissan has unveiled an IT system for light commercial vehicles that uses smartphones to provide safety and performance data to both drivers and fleet managers in real
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Asia Pacific
Toshiba Corporation held Thursday a groundbreaking ceremony in readiness for the start of construction of Phase 2 of Fab 5, the company’s fabrication facility (fab) at its Yokkaichi
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Americas
Shutterstock, Inc. (NYSE: SSTK), a leading global provider of commercial digital imagery, announced Thursday a collaboration with Facebook to offer advertisers a seamless access to millions of photographs
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Backend
Tech company IBM (NYSE: IBM) announced Thursday that Slovenian Railways has adopted IBM’s cloud solution to improve business operations and customer service for the Central European railway. Adopting
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Americas
Western Kentucky University (WKU) is closer to reaching its sustainability goals by working closely with Johnson Controls, a global company for delivering solutions that increase energy efficiency in
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Americas
Epson America today announced a new environmentally responsible printer recycling option through its U.S. Volume Bid Program for resellers and Epson ImageWay VARs. Today’s announcement is made in
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Americas
Leading integrated media organization WWE has announced its digital and social media initiatives during SummerSlam Week, providing fans with 24/7 event coverage and exclusive content. SummerSlam will be
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Americas
As more bike sharing programs are introduced in major U.S. cities, some travelers may consider using alternative modes of transportation for sightseeing. Leading online accommodation booking brand Hotels.com
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Americas
IBM (NYSE: IBM) today announced that it has added nine new academic collaborations to its more than 1,000 partnerships with universities across the globe, focusing on Big Data
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Americas
A cross-industry collaboration representing the major players in the trade show and conference market has released the Digital Playbook. It is a new research and guidance document meant
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Americas
Global apparel and accessories brand Gap is launching a contest on Tumblr, which encourages digital artists to share what Back to Blue means to them by creating an
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