Strategy Archive
Americas
The University of Texas MD Anderson Cancer Center and IBM (NYSE: IBM) announced Friday that MD Anderson is using the IBM Watson cognitive computing system for its mission
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Americas
Microsoft Corp. announced today the global availability of Windows 8.1, stated to be a feature-rich update to its Windows 8 operating system. According to the company, it aims
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Corporate
VisitScotland, The Highland Council and Activision Publishing, a wholly owned subsidiary of Activision Blizzard (Nasdaq: ATVI), today announced that the Isle of Skye in Scotland has ‘virtually’ twinned
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Americas
A six-second journey from the city to the beach, a whimsical, old-school video game experience and a unique transformation from freehand sketch to vehicle in motion are three
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Americas
Leading quick-service hamburger company Wendy’s is tapping into the social trend of turning tweets into spoken words with an over-the-top video series. This follows the #PretzelLoveSongs campaign for
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Americas
Kate Hudson and Ann Taylor toast to a wild, whirlwind holiday season. The brand’s campaign was shot while Hudson was filming the movie “Good People” and touring Europe
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Asia Pacific
Leading integrated technology media and entertainment company, RMN Company, is now offering its children storybooks as free-to-read e-books. Published under the banner “Raman’s Tech Tale Series: Knowledge Stories
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Americas
Unequal Technologies, a leading provider of customized, concealed sports protection, in an event with NFL MVP Kurt Warner announced plans for a new initiative called Play It Safe.
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Americas
A social convergence seems to be happening in the digital universe, as a slew of entertainment players are forming alliances with the 140-character social blogging site Twitter. Close
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Asia Pacific
A social media research service Unmetric explores the social media activities of 15 QSR (Quick Service Restaurants) chains in India on Facebook, Twitter, YouTube and Pinterest to highlight
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Americas
T-Mobile announced Wednesday a multi-year partnership with international singer, songwriter and Grammy Award-winning music icon, Shakira. The new collaboration between Shakira and T-Mobile officially kicked off at a
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Asia Pacific
By Rakesh Raman Digital is okay; you can’t ignore it. But don’t feel challenged if I tell you that more than digital marketing, it’s about common-sense marketing. Your
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Americas
Building on its $2 billion acquisition of SoftLayer, IBM (NYSE: IBM) announced Tuesday a series of new offerings. The objective is to fuse together cloud and analytics capabilities
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Americas
Global health service company Cigna’s new online gathering place is for individuals dealing with peer-pressure, body image, self-confidence, career and parenting issues. The Cigna.com/GO YOU Hub is a
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Americas
Tech-savvy small and medium-sized enterprises (SMEs) created more new jobs and drove more revenue gains over the past three years than SMEs using little technology. This was revealed
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