Strategy Archive
Corporate
Beginning today, Columbia Crest — a Washington winery — will help the online community of wine–lovers create the Crowdsourced Cabernet Sauvignon from the beginning stages of the vineyard
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Asia Pacific
Samsung Electronics, India’s leading electronics company, announced today the launch of its Flagship Customer Service Plaza. The concept aims to deliver improved after-sales service to Samsung customers in
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Corporate
DreamWorks Press released Thursday an interactive story app based on the characters from DreamWorks’ Dragon franchise. Following the launch of their publishing division, DreamWorks Press: Dragons is the
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Corporate
The Chicago Tribune is introducing a new digital experience designed to increase functionality for users on any platform. The fully-responsive experience – which intuitively tailors content based on
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Corporate
Harriet Weintraub, Founder and Principal of HWPR, and Sissy DeMaria (pictured above), President of Kreps DeMaria PR & Marketing, have announced the formation of WorldWise PR Affiliates. It
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Applications
Amazon (NASDAQ: AMZN) announced today the launch of the 3D Printed Products store. It is a marketplace that gives customers access to more than 200 print on-demand products,
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Corporate
A timeless adage, “Live for the Moments” is the title of the new Fall 2014 ArtCarved campaign which debuts this month on the brand’s Facebook page featuring a
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Corporate
Enterprise application software company SAP SE (NYSE: SAP) announced Tuesday that it has consolidated its global account for communications, advertising, media and other marketing services with Omnicom Group
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Asia Pacific
With ordinary workers, limited skills, and ad hoc impact measurement procedures, PR agencies in India hoodwink their clients. What should clients do? By Rakesh Raman It will be
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Corporate
Enterprise software solutions company SAP SE (NYSE: SAP) announced Thursday the launch of SMB Solutions Group, a new division focused on the specific needs of small and medium
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Corporate
The truth is Microsoft is struggling. While Apple and IBM have just formed an alliance to handle enterprise mobility, Microsoft is finding it difficult to integrate the Nokia
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Applications
Apple and IBM (NYSE: IBM) announced Tuesday an exclusive partnership that teams the market-leading strengths of each company to transform enterprise mobility through a new class of business
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Americas
A TV application solutions company Float Left Interactive and Newsmax Media announced Tuesday that Newsmax Media’s Newsmax TV has expanded its soft launch of the new multi-platform news
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Asia Pacific
LinTeractive announced today that Saint-Gobain Gyproc India (formerly India Gypsum), which manufactures a range of Gypsum boards and plasters systems, has appointed it as the company’s digital marketing
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Applications
As of today, July 7, enterprise application software company SAP (NYSE: SAP) has turned its legal form to a European Company (Societas Europaea, SE). After a 99 percent
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