Can Online Advertising Help Small Businesses?

RMN Digital | April 1, 2014 | Corporate, Social, Social Media, Strategy, Web Tech | No Comments

Score Association has studied the impact of online advertising in the form of banner advertisements, paid social media promotions, and pay-per-click (PPC) ads on small businesses.

Its infographic shares statistics on how many small businesses currently utilize this marketing technique, how much they spend on online advertising, average click-thru rates and the typical return on investment for ads placed on Facebook, Twitter, and LinkedIn.

You can learn how much social media advertisement spending has increased in the past 3 years and is projected to continue rising, what percentage of online ads never reach their target audience, how many banner ads the typical consumer views in a month and which social media platform has the highest conversion rate.

Score provides small business mentoring, workshops, and education to new and growing small businesses.