British AI Company Raises £1.7m to Empower Business Trade
Left – Thomas Gatten, CEO, Growth Intelligence; right – Prashant Majmudar, CTO
Growth Intelligence has raised £1.7m to help marketers and sales leaders drive faster growth with artificial intelligence (AI). Founded in 2013, Growth Intelligence helps brands target their direct marketing activity to businesses that are most likely to buy.
The AI Platform combines records of a client’s previous successful and unsuccessful marketing attempts with Growth Intelligence’s own proprietary data gathered from the digital footprint of every company in the economy, to train an AI for each client.
The AI then serves up recommended future clients and advice on how to approach them. It allows sales and marketing teams know who will buy, who will be most valuable, when should they attempt to contact them and what to say when they do.
The company will use this funding to invest in its AI Platform – building new AIs to solve additional challenges faced by B2B marketers. The company will be investing heavily in data science, engineering, and commercial talent.
Growth Intelligence is a UK-based AI vendor, aimed at helping businesses maximize their B2B marketing efforts through the power of machine learning.
