BBC Future Goes Up in the Online Space

RMN Digital | February 22, 2012 | Corporate, Europe, Regions, Strategy | No Comments

Media companies’ focus on the online news channels is increasing suddenly. Close on the heels of AOL’s and MSN’s new forays in the Web world, BBC.com today unveiled the latest of its new sections – Future.

It will offer audiences outside the UK a host of universal topics focused on future trends in the worlds of science, technology, environment and health.

At launch, Future will comprise 12 columns, specially commissioned features from leading writers in science and technology including: Ed Yong, Phil Ball and Sharon Weinberger, video content from Click, BBC World News’s guide to the latest gadgets and goings on from the world of technology, 60 second audio bites and Infographics.

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The columns will consist of two to three stories and explore an array of practical questions including: ‘Why do we… recognize names and not faces’, medical myths such as ‘Should you ever wake someone who’s sleepwalking’ and ‘Will We Ever…decode dreams’.

Overseas visitors to Future will be able to continue their journey and conversation with others via Twitter https://twitter.com/bbc_future and Facebook http://www.facebook.com/BBCFuture where fans will be asked to share their thoughts on the articles.

[ Visit Raman Media Network (RMN) News Service for Global News and Views ]

Chris Davies, acting MD of BBC.com said: “BBC Future is an exciting new addition to BBC.com, offering a new and in-depth take on a diverse array of current topics from health to matters of the Universe. Like its sister site – BBC Travel – we hope this bespoke new section will offer users outside the UK with a thirst for science, technology, health and environment a more informative and entertaining experience.”

This latest addition to BBC.com has been created as part of the BBC’s commercial website for audiences outside the UK, and is part of the site’s ongoing strategy to offer a more relevant and personal experience for international users. At launch Future will be supported by commercial partner Lexus in America. BBC made this announcement today, Feb. 22.