Are You Trying to Track Your Pet or a Friend?

A new location-tracking technology promises to make your task easy if you’re trying to locate all those things that are away from you.

Dallas-based eTrak has launched a new product line of location-tracking devices today, May 8, incorporating a patent-pending “Hybrid Tracking System” utilizing Wi-Fi access points, Cell-ID and GPS to ensure pinpoint accuracy (as close as 10 feet) of a person, pet or object.

Utilizing the Verizon Network, eTrak devices reveal their location using any computer or smartphone. The devices are manufactured in America and are suitable for both the consumer and commercial markets, says the company.

“The eTrak consumer products will provide safety, peace of mind and help save lives at a very affordable price” said John Harris, CEO of eTrak. “Our commercial product line provides the first high-accuracy, affordable solution for businesses to provide safety and security for everything from employees to assets.”

The company’s domino-sized M2M devices are designed to ensure better battery life and weigh less than an ounce. Coming with a price tag of $99, they also feature an emergency call button that sends texts and e-mails to pre-determined recipients with its exact location and the ability to receive turn-by-turn directions.

The devices are intended for use by anyone who is safety conscious – like parents of young children, caregivers, the health-impaired (special needs, diminished capacity), senior citizens, pet owners, vehicle owners, businesses that need to track assets, members of the U.S. military and others.

Based in Dallas, TX., eTrak markets small, lightweight location-tracking devices that can be worn on the wrist, ankle, around the neck – or attached to a keyring, belt, backpack or shoelace.

The technology also allows for concealed storage such as in a pocket, vehicle glove box, suitcase, golf bag and many other applications.