Aprilia Invites Riders for a Virtual Journey

RMN Digital | March 21, 2012 | Americas, Corporate, Lifestyle, Masses, Regions, Social, Social Media, Strategy | No Comments

Aprilia USA, the North American subsidiary of the Piaggio Group’s Aprilia brand, the Italian motorcycle manufacturer, is taking American moto enthusiasts for a memorable ride – both virtually and in real time.

The company is launching a national multi-media campaign that invites riders to get more familiar with the brand and its sportbikes through real customer experiences, online trivia with user rewards, videos, an infographic featuring company “firsts” and other race wins, and a test ride tour featuring the new Aprilia Tuono V4 APRC.

The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas.

“To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R. MacCaull, VP, Marketing.

“We created a campaign that features riders of competitor brands speaking freely about their Aprilia experience. Their opinions, along with other digital and social elements, are designed to engage and inform visitors about our brand in visually impactful ways.”

[ Also Read: Why and How Companies Use Facebook ]

To support the campaign, Aprilia will also launch a targeted digital campaign, including Google, Facebook and YouTube media. It was announced Tuesday, March 20.

Established in 1884 by Rinaldo Piaggio and based in Pontedera in Pisa, Italy, the Piaggio Group is one of the world’s top manufacturers of two-wheel motor vehicles.