Amazon Introduces Its First Smartphone – It’s Fire

Amazon has unveiled Fire, the first smartphone designed by Amazon. It is claimed to be the only smartphone with Dynamic Perspective and Firefly, two new technologies that allow you to see and interact with the world through a whole new lens.

Dynamic Perspective uses a new sensor system to respond to the way you hold, view, and move Fire, enabling experiences not possible on other smartphones, says the company.

Firefly quickly recognizes things in the real world—web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets you take action in seconds—all with the simple press of the Firefly button.

[ Also Read: Amazon Brings Fire TV for Your Living Room ]

“Fire Phone puts everything you love about Amazon in the palm of your hand—instant access to Amazon’s vast content ecosystem and exclusive features like the Mayday button, ASAP, Second Screen, X-Ray, free unlimited photo storage, and more,” said Jeff Bezos, Amazon.com founder and CEO.

Fire ships on July 25 and is available exclusively on AT&T. Customers can pre-order Fire at www.amazon.com/Fire-Phone, www.att.com and in AT&T retail locations.

Fire with 32GB is available for $199 with a two-year contract. It is also available with 64GB for $299 with a two-year contract.