Airtel Enters Mobile Advertising Space with New Platform

Bharti Airtel, India’s leading telecom services provider, announced Sunday its foray into the mobile advertising (m-Advertising) segment, offering a new platform to local advertisers.

With this, Airtel will equip advertisers to connect with their potential customers in a targeted and personalized fashion via their mobile phones, says the company.

The platform is designed to meet all the essential demands of advertisers such as inventory management, campaign management, reporting and analytics.

“Airtel’s m-advertising platform will enable advertisers to land their message in a simple, effective manner in an increasingly complex media environment,” said K Srinivas, president – Consumer Business, Bharti Airtel.

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Through Airtel’s m-Advertising platform, advertisers will be able to leverage multiple communications outlets and tools such as mobile internet (WAP), Messaging services and Airtel digital TV to engage their audiences.

The company says it has the capability to deliver massive reach in a high-impact burst that can be delivered in just a few hours using touch points such as end of call notifications, recharge notifications and Digital TV guides.

It will not only create opportunities for increasing brand saliency but also conversions using technologies such as mobile couponing for segments such as youth, upper SEC, smartphone users, etc. With this platform, companies can also extend their access to the rural audience with voice solutions, according to the company.

Headquartered in India’s capital New Delhi, Bharti Airtel says it had over 253 million customers across its operations at the end of April 2012.