Admeta of Sweden Recruits Chief Revenue Officer

Admeta, a leading private ad exchange provider headquartered in Gothenburg, Sweden, recruits Fredrik Johansson as its new Chief Revenue Officer.

Fredrik Johansson has during the last three years been president of Adbid, a subsidiary of a leading publisher in Sweden – Stampen Group – that uses Admeta’s optimization technology for its direct and indirect auction based digital advertising sales.

The recruitment of Fredrik Johansson sends a clear signal of Admeta’s publisher centric positioning in the ecosystem. By this, Admeta mobilizes for leading the way in auction-based advertising sales on a global scale, says the company.

Earlier, to discuss the critical issues in the online ad market, RMN Digital invited Ola Tiverman, CEO, Admeta for an exclusive interview with RMN Digital managing editor, Rakesh Raman. (Read: Is Online Ad Market Gaining Maturity?)

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“I am convinced that Fredrik’s experience from the publishing stage, along with knowledge of Admeta from a customer perspective, is a fantastic mix for understanding and communicating the value Admeta brings to publishers,” says Alexander Edström, CEO of Admeta.

Fredrik Johansson will be commercially responsible for both existing client relations and new sales in Europe and Latin America.

“My hope is that my experience from the publisher side will add another dimension to the understanding of customer needs. I feel that Admeta is very well positioned to take a larger market share,” says Fredrik Johansson (pictured above).

Admeta is a leading technology provider of publisher centric optimization technology solutions to premium publishers in Europe and the U.S.