Accenture Acquires PacificLink for Digital Marketing in China
Jason Chau, managing director, Accenture Interactive Greater China (l.), and Alvin Lam, founder and CEO of PacificLink Group (r.)
Accenture (NYSE:ACN) has increased its strength in the Asia Pacific region with the acquisition of PacificLink Group, an independent set of full service digital agencies in Hong Kong.
PacificLink comprises PacificLink iMedia Ltd, Pixo Punch Ltd, LemonXL Ltd, AvantBiz Consulting Ltd, and DMA Solutions Ltd.
The acquisition expands the ability of Accenture Interactive, part of Accenture Digital, to bring its digital design, marketing, content and commerce services to clients in the Greater China market.
PacificLink employs approximately 240 professionals in Hong Kong and includes a number of agencies that specialize in creating and delivering an integrated and connected set of differentiated marketing solutions for brands across a full spectrum of online and offline platforms.
“This acquisition bolsters the digital marketing and commerce capabilities of Accenture Interactive,” said Brian Whipple, senior managing director, Accenture Interactive.
In February, Accenture completed its acquisition of Reactive Media Pty Ltd, one of Australia’s leading independent digital agencies.
Founded in 1998, PacificLink is a digital agency group in Greater China. Accenture is a global management consulting, technology services and outsourcing company.
