PantoneLIVE Puts P&G Brand Colors in the Cloud

Pantone announced today that Procter & Gamble (NYSE: PG), the company behind consumer brands including Gillette, Tide and Pampers, has implemented PantoneLIVE, a cloud-based color service, to improve operational efficiency in packaging execution.

With color so critically tied to brand equity, maintaining color consistency on product packaging is essential for brand recognition and ensuring consumer confidence and delight, believes Pantone.

“PantoneLIVE is an excellent solution for simplifying how we access digital color palettes for design, proofing and print. When fully implemented, the productivity benefits will be significant – both internally for P&G and for our suppliers,” said Phil Duncan, global design officer at P&G.

To facilitate color standardization across all materials in the production process, P&G now has the ability to upload proprietary color palettes onto PantoneLIVE’s secure, cloud-based portal, which suppliers can instantly access from around the world.

This centralized color communication process helps minimize color revisions and reduce approval times, creating go-to-market efficiencies and, ultimately, lower development costs.

Pantone LLC is a wholly owned subsidiary of X-Rite, Incorporated, which deals in color science and technology.