Nickelodeon has announced the launch of Nick App, a branded experience that allows kids to interact with Nick in different ways.

Available initially for iPad, the Nick App features a moveable tile layout that can be swiped in any direction, promoting discovery and exploration and offering kids instant and on-demand access to more than 1,000 pieces of Nickelodeon-themed content.

It includes short-form videos of original skits, sketch and comedic bits; behind-the-scenes clips and photos from Nick stars and animated characters; as well as kid polls and newly created games at launch.

Full-length episodes of Nickelodeon’s current top shows also will be available via subscriber authentication through participating TV providers. The Nick App is free of charge, available from any U.S. location with high-speed internet connection.

Nick App Platform

“The Nick App creates a new platform unlike anything else available to kids today,” said Steve Youngwood, EVP and general manager, Digital, Nickelodeon Group. “The Nick App is the one place where kids can watch and play Nickelodeon and experience the complete fun and funny of our brand, wherever and whenever they want.”

The app will add new content daily, and kids will be able to put selected content into a “favorites” drawer to watch whenever they want. It offers an array of funny interactive elements, as well as a featured “Do Not Touch” button that triggers an array of disruptive comedy and surprises.

Additionally, the Nick App will also serve as a creative sandbox for Nickelodeon, incubating new original animated and live-action content that will attract repeat viewing, launch shareable content and spin-off new series for television.

Nickelodeon, which is a leading entertainment brand for kids, will also launch a Nick Jr. preschool version of the app later this year.

Full-length episodes in the Nick App can be accessed by households that subscribe to a TV service package with Nickelodeon from any one of eight distributors, including AT&T U-verse, Bright House Networks, Cablevision, DIRECTV, RCN, Suddenlink, Time Warner Cable and Verizon FiOS, which collectively reach almost 50 million homes.