How to Bring In-Stream Video Viewing on Twitter

RMN Digital | January 23, 2013 | Americas, Regions, Social, Social Tech | No Comments

Leading video streaming platform provider Ooyala says it has developed a Twitter Video Card solution, in close collaboration with Twitter.

It enables Ooyala customers a turnkey solution to embed videos directly into their Twitter streams for instant playback.

Previously, users were only able to include a link to a video in Twitter. This solution inserts a thumbnail of the video directly into the stream so followers can click and play directly without leaving Twitter.

First deployed by sports broadcaster ESPN to better serve its 24 million online video viewers, Ooyala’s Twitter Card solution provides media companies, broadcasters and brands a new way to distribute and monetize video content delivered via Twitter across desktops and mobile devices, says the company.

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In addition, according to the company, the solution can increase the discovery and sharing of video content and optimize engagement through social and mobile by eliminating the barriers to view content directly on Twitter.

“Twitter is a growing source of inbound referral traffic and outbound content distribution for online media publishers and broadcasters,” said Jonathan Wilner, senior director, business product management at Ooyala.

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Announced today, Jan. 23, the solution works via an Ooyala Twitter SDK and automatic hosting for Twitter Cards. The turnkey API from Ooyala automatically generates the necessary Twitter tags so that a video can be inserted onto a video landing page to enable Twitter Cards.

Headquartered in Mountain View, California, Ooyala has offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico.