Fans on Social Media to Decide the Fate of Monopoly

RMN Digital | January 10, 2013 | Americas, Consumer, Entertainment, Games, Masses, Regions, Social, Social Media | No Comments

The fate of the Scottie dog, race car, top hat and the five other beloved tokens in the classic Monopoly game is in the hands of fans through a worldwide vote that will determine which token will be eliminated from the game.

Will the shoe outpace the racecar? Will the battleship cruise past the wheelbarrow? Will fans be pressed if the iron is removed? It’s up to fans to make sure that their favorite token will pass by voting every day at Facebook.com/Monopoly, now through Feb. 5, 2013.

When the vote ends, Hasbro (NASDAQ: HAS) will be changing the Monopoly game forever by removing one of the classic tokens from the game and replacing it with a token that reflects the interests of today’s Monopoly players.

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Fans can vote on Facebook for which new token they would like to see added to the game, choosing from a diamond ring, guitar, toy robot, cat or helicopter.

Fans will also be able to “campaign” to save their favorite token through Facebook and Twitter by sharing images and videos with their friends and by using the hashtag #tokenvote.

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“The tokens are one of the most iconic parts of the Monopoly game, and we know that people are emotionally tied to their favorite one,” said Eric Nyman, global brand leader for Hasbro Gaming.

“When we decided to replace one of the tokens in the game, we knew we had to involve our fans in the process. We can’t wait to see which iconic piece will ‘go to jail’ and which new token the fans will choose to become part of one of the world’s most popular games.”

Later this year, the classic token with the fewest votes will be removed from the game and replaced with the new token that receives the most votes.

Monopoly games with the new token will arrive on store shelves in mid to late 2013, so fans who would still like to play with the classic eight tokens have a limited time to pick up the existing version of the game.