Nissan Invites Facebook Fans for Car Project

RMN Digital | February 10, 2012 | Americas, Corporate, Regions, Social, Social Media, Strategy | No Comments

The goal of the project is to utilize the passion and knowledge of Nissan Z fans online to help direct the creation of a unique, one-off Nissan 370Z utilizing readily available after market parts and accessories.

Fans will vote on potential modifications and follow along with the progress online through facebook.com/nissanperformance.

Nissan North America, Inc. (NNA) launched a social media-directed Nissan 370Z build-up called “Project 370Z” Thursday, Feb. 9, at the Chicago Auto Show – where the upcoming 2013 Nissan 370Z is also being previewed.

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“Car companies build project vehicles all the time, but we thought it’d be interesting to harness the power of social media to reach out to Z enthusiasts – the people who are doing this to their own cars everyday,” said Jon Brancheau, vice president, Nissan Marketing, NNA.

“Together we’ll create a vehicle that expands on the already outstanding performance and style of the Nissan 370Z with a balance of street and track ready modifications. Then we’ll share the finished project at upcoming Z car enthusiast gatherings around the country.”

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Project 370Z will be built in several phases – power, handling/brakes, interior and exterior. Fan Likes, Comments and Wall Posts on Facebook will be reviewed over the course of each voting session and the part or accessory with the most fan support will be chosen for the build.

Fans will take part and share in every aspect right up until the final design is revealed at its planned debut set for late May at the annual “ZDayZ” event.

ZDayZ is an annual Z car enthusiast gathering that takes place in theGreat Smoky Mountains of North Carolina and Tennessee. Each year the event draws hundreds of Nissan Z, GT-R and other Nissan performance car enthusiasts from all over North America.

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This year’s ZDayZ will be held on May 17-20. Attendees will participate in a car show, exhaust sound-off, dyno competition, group dinners and multiple group drives – including runs on “The Tail of the Dragon,” which has 318 curves over an 11-mile stretch of scenic Tennessee mountain highway.

In addition to its debut at ZDayZ, Project 370Z will be shown at other enthusiast events such as ZCON 2012 and the 2012 SEMA show. The finished 370Z will also be made available for testing by leading enthusiast publications, forums and blogs.

The 2013 Nissan 370Z, which goes on sale at Nissan dealers nationwide in June 2012, features a number of enhancements – including a revised front fascia with vertical LED daytime running lights.