Shopping is a Favorite Activity for Tablet Owners: Survey

RMN Digital | July 31, 2012 | Americas, Consumer, Opinion, Regions, Surveys, Tablets | No Comments

A new CouponCabin.com survey reveals that one-in-five (20 percent) U.S. adults own and use a tablet computer such as an iPad, Kindle Fire or Xoom.

Adults ages 35-44 reported the highest instance of tablet ownership, at 29 percent. This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from June 20th – 22nd, 2012, among 2,214 U.S. adults ages 18 and older. The survey results were announced today, July 31.

The amount of interest that buyers and sellers are showing in tablet devices indicates that tablets are poised to leave even hot cakes behind, as their sales are surging in almost all markets of the world. (Read: Are Tablets Really Selling Like Hot Cakes?)

Regardless of the age of tablet users, they’re spending a lot of time on their devices, according to CouponCabin.com survey. When asked how much time they spend on their tablets on a typical day, tablet owners said the following:

Less than one hour – 53 percent
One hour to less than two hours – 47 percent
2 hours or more – 16 percent

One of the popular activities on tablet computers is shopping. Nearly one-third of tablet owners (32 percent) report their favorite activity on their device is online shopping, while 35 percent of tablet owners have redeemed a coupon using their tablet. In addition, nearly six-in-ten (57 percent) tablet owners shop on their device while watching TV.

[ Also Read: Tablets to Usher in a New Tech Era in Schools ]

To help shoppers who use tablets save money, CouponCabin.com has launched a free coupon app for iPad that allows users to access coupons in every coupon category, including grocery, printable for in-store use, and online codes for online retailers.

In addition, users of the CouponCabin app will find gas price comparisons, deals on products, free samples and coupons for local stores and restaurants. This version is an update to CouponCabin’s smartphone app.

[ Also Read: Valassis Social Coupon App on the Facebook Platform ]

“Tablets are such a popular device for shoppers, we wanted to make sure we were providing an optimal shopping experience for those who want to use CouponCabin to save money,” said Jackie Warrick, president and chief savings officer at CouponCabin.com.

“Our tablet app is a great complement to our smartphone app that is already in-market. In fact, our research shows that 55 percent of those who own a smartphone and tablet would be more likely to use a tablet to make a purchase. Now we can help those shoppers find the best deals as easily as possible no matter how they’re shopping.”

To download the CouponCabin iPad app, visit: http://itunes.apple.com/us/app/couponcabin/id523161117?ls=1&mt=8

Photo courtesy: CouponCabin