What Went Wrong with BlackBerry Maker RIM?

RMN Digital | May 11, 2012 | Americas, Consumer, Corporate, Mobiles, Regions, Strategy | No Comments

An MBA online case study focused on BlackBerry maker Research In Motion (RIM) argues that the company couldn’t keep pace with the changing market demand.

As a result, it’s already in doldrums and its once popular gizmo is headed for the graveyard of those tech products that couldn’t live up to their hype.

The study has captured RIM’s journey from 1999 to 2012 in an infographic.

Created by: MBAOnline.com