Canva Acquires Graphic Design Platform Affinity

Canva Acquires Graphic Design Platform Affinity

Canva believes that acquisitions from Europe’s startup ecosystem have elevated Canva’s technology.

Leading visual communication platform Canva announced today (March 26) the acquisition of Affinity, a creative software suite for professional photo editing, illustration, graphic design, and page layout.

According to Canva, the acquisition bolsters its vision to build the world’s most comprehensive suite of visual communication tools. The acquisition also accelerates Canva’s enterprise ambitions, unlocking a future where professional designers can craft designs and templates with Affinity to scale across organizations with Canva.

“Visual communication is now ubiquitous in the workplace and investing in strategies that enhance our B2B offerings is core to the future of our business,” said Canva co-founder and COO, Cliff Obrecht. “From sales and marketing, to brand and creative teams, the need to create effective and engaging visual content is on the rise. The Affinity team comes with an incredible caliber of talent and technology and we’re delighted to welcome them to Canva as we enter our next phase together.”

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Affinity provides tools to create everything from complex multi-layered graphics to detailed technical diagrams, art and illustration, logos, mockups, documents, magazines, and more.

Affinity’s all-inclusive photo editing, graphic design and desktop publishing products serve as an effective and subscription-free solution for photographers and designers requiring versatility and precision.

According to Affinity, its core products – Affinity Designer, Affinity Photo, and Affinity Publisher – offer seamless cross-platform compatibility across macOS, Windows, and iPadOS. 

Canva believes that acquisitions from Europe’s startup ecosystem have elevated Canva’s technology and continue to play an important role in expanding the company’s physical presence in the region. 

Affinity marks Canva’s latest Europe-based acquisition, joining Flourish (2022), Kaleido (2021), Smartmockups (2021), Pexels (2019), and Pixabay (2019). Canva opened its first European HQ in 2023, based in London.

Courtesy: Canva