LG Signs K-Pop Boy Band BTS as Mobile Partner

LG Electronics is readying its global mobile phone campaign, fronted by K-Pop boy band, BTS. Winner of the Top Social Artist of the Year at the 2017 Billboard Music Awards, South Korea’s most popular supergroup will star in a series of global TV and social media spots for LG’s mobile products, beginning with the company’s upcoming flagship smartphone.

As the first K-pop artists to crack the U.S. Billboard Top 10 and perform at the American Music Awards, BTS has an immense following in major smartphone growth markets such as the United States, Mexico, Brazil and most countries in Asia.

LG and BTS will collaborate on a diverse marketing campaign that reflects the uniquely colorful personalities of each of group’s seven members.

The campaign will highlight the band’s talent, attitude and relationship with its fans, the very qualities that LG hopes to bring to its upcoming products starting this spring.