Apple Unveils New TV App for Apple TV, iPhone and iPad

Apple introduced Thursday a new TV app, offering a unified experience for discovering and accessing TV shows and movies from multiple apps on Apple TV, iPhone and iPad.

According to the company, the TV app provides one place to access TV shows and movies, as well as a place to discover new content to watch.

Apple also introduced a new Siri feature for Apple TV that lets viewers tune in directly to live news and sporting events across their apps. Watching TV shows and movies across Apple devices has never been easier, the company claims.

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“Using apps on Apple TV, iPhone and iPad has become the primary way for so many of us to watch television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The TV app shows you what to watch next and easily discover TV shows and movies from many apps in a single place.”

The TV app and single sign-on will be available in December as free software updates for Apple TV (4th generation), iPhone and iPad customers in the US. Live tune-in with Siri is available now.