Twitter and Cheddar Announce Live Streaming Partnership

Microblogging service Twitter announced Monday a partnership with Cheddar, a live news and entertainment company, to live stream a slate of programs focused on technology, media, and business.

Cheddar will broadcast live, daily from 9 am to 10:30 am EST, “Opening Bell” markets coverage and again from 3 pm to 4 pm EST, “Closing Bell” coverage on Twitter. And Twitter will be the exclusive, free live stream platform for Closing Bell.

“Twitter is the fastest way to find out what’s happening in the world, and to engage in the live conversation about it,” said Anthony Noto, Twitter’s chief financial officer. “Partnering with Cheddar will give people on Twitter another way to watch and discuss the day’s top stories as they unfold live all on one platform.”

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“Twitter is live,” said Jon Steinberg, CEO and founder of Cheddar. “We are thrilled and proud to make it the exclusive free to access platform for our new hour of Closing Bell coverage. ‘Finance Twitter’ is giant, and we are excited to be its digital-first Closing Bell network.”

Cheddar Opening Bell is broadcast daily from the trading floor of the New York Stock Exchange and is hosted by Jon Steinberg and Kristen Scholer.

The show features the breaking news of the day, markets and business coverage, interviews with CEOs and startup founders, and profiles of leading new technology, media and culture ventures.

Twitter will be the exclusive, free platform for Closing Bell. Anchored from the NASDAQ MarketSite and the New York Stock Exchange, Closing Bell is hosted by Kristen Scholer and Krysia Lenzo.

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Closing Bell will feature CEO interviews, in-depth earnings coverage, and the startup and high-tech coverage. The show will close the business day with an analysis of the day’s news, as well as breaking stories.

Cheddar is a live and on-demand video news network focused on covering products, technologies, and services.

The company was founded by Jon Steinberg, president and chief operating officer of BuzzFeed from 2010 to 2014. Its investors include Lightspeed Venture Partners, Comcast Ventures, Ribbit Capital, and Homebrew.

Photo courtesy: Cheddar