Retail Software: Index Secures $19M Series B Funding

Index, a leading retail software company that brings measurement and personalization to the offline world, announced Thursday that it has raised $19 million in Series B funding led by General Catalyst, along with Datalogix founder Rob Gierkink.

The new capital will be used to accelerate Index’s deployment to grocery, apparel and quick-service retail environments; reach new customers across the U.S.; and grow its engineering, product and business teams.

Gierkink, an XIR (Executive-in-Residence) at General Catalyst, will chair Index’s board of directors. David Fialkow, General Catalyst co-founder and managing director, also is joining Index’s board.

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“Rob and David’s tremendous expertise will help us transform offline retail and continue to bring ecommerce advantages to brick-and-mortar environments,” said Jonathan Wall, Index co-founder and CTO. “The commerce ecosystem cannot work to its full potential until retailers recognize, remember and reward their customers in-store.”

Index’s full set of solutions—including payments, security, marketing, analytics and loyalty—enables grocery, apparel and quick service retailers to future-proof payments and modernize their business.

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Index leverages partnerships with leading POS platforms, PIN pad providers and payment processors to elevate the in-store experience and transform online and offline retail.

Index, based in San Francisco, is a leading retail software company that combines secure payments and personalized marketing to transform offline retail.

In the picture above: Index co-founders Jonathan Wall (left) and Marc Freed-Finnegan (right), who left Google Wallet to launch Index in 2012, are building the tools to bring ecommerce advantages to physical stores.

Photo courtesy: Index