Citi #StandForProgress to Support Team USA in Olympic Games
|As part of its support of Team USA for the Rio 2016 Olympic and Paralympic Games, leading global bank Citi debuted Thursday #StandForProgress.
It is a program to ignite a conversation about how people – from world-class athletes to everyday Americans – define progress, set goals and overcome obstacles.
Citi’s #StandForProgress campaign wants to inspire Americans nationwide to set goals alongside America’s elite athletes.
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By using #StandForProgress, the public can share the small or big steps they want to take this year or recognize others who support and inspire their efforts – from new jobs to saving up for a vacation to buying a home or starting a new business.
Citi will capture these goals and take them to USA House in Rio to motivate America’s Olympians and Paralympians.
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As part of the program, Citi invited six athletes from Team Citi — Olympic Gold Medalists Gabby Douglas, Kerri Walsh Jennings and Nathan Adrian, Paralympic Gold Medalist Rudy Garcia-Tolson, Olympic Hopeful Carlin Isles and Paralympic Hopeful Scout Bassett – to meet students from around the country and explore how they define progress.
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The college students were selected from Citi Foundation’s Pathways to Progress, a three-year, $50 million initiative to prepare 100,000 young people for success. The video content will be released on Citi’s YouTube channel throughout the spring and summer.
Supporters can follow all the #StandForProgress videos and the progress of Team Citi’s athletes as they train for Team USA and Rio this summer @Citi on Facebook, Twitter and Instagram.
Photo / Video courtesy: Citi