Verifone Supports Store Rewards Offering of Apple Pay

Apple Pay will support rewards programs from merchants with the fall availability of iOS 9.

Verifone (NYSE: PAY), which offers secure electronic payment solutions, will be among the first to enable clients to accept rewards and loyalty information in addition to NFC payments at the terminal via Apple Pay.

To start, Verifone will enable six national and global retailers to be the first to accept NFC loyalty transactions on Verifone’s MX 915 and MX 925 terminals for their consumers to redeem rewards and accrue points.

“Adding loyalty to Apple Pay will open a world of opportunity for a wide range of merchants to engage consumers and grow their businesses,” said Vin D’Agostino, executive vice president of Commerce Enablement, Verifone.

For consumers, this partnership will add another level of ease and convenience to both pay with Apple Pay and present merchant loyalty information stored in the Wallet app in iOS 9, eliminating the need to scan a plastic loyalty card.