Do Young Girls Love Their Curls? #LoveYourCurls

One in three women in the US have wavy to curly hair; however ‘straight, sleek’ hair is often portrayed as the traditional standard of beauty.

This impacts the lives of millions of women with curly hair and can leave them feeling less confident at all stages of their lives, particularly as young girls.

To better understand how curly haired women and girls feel about their hair, Dove Hair commissioned a global study and found that only 10% of women in the US with curly hair feel proud of their hair, and sadly, only four in ten little girls with curly hair think their hair is beautiful.

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The new Dove Hair: Love Your Curls campaign and film encourage women to celebrate, love and take pride in their curly hair.

The Love Your Curls film draws on a selection of unique stories that illustrate the relationship young girls have with their curls.

As little girls, many struggle to accept their curls and wish they could change their curly hair to straight. Ultimately, the film reveals that if women with curly hair begin to celebrate all the things they love about their curls, young girls will be inspired to do the same.

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In fact, Dove Hair found that little girls are seven times more likely to love their curls if people around them do.

“At Dove, we recognize that there is a very complex relationship between a woman and her hair,” stated Rob Candelino, VP of Unilever Haircare. “Our Love Your Curls campaign is intended to inspire millions of women to feel confident about embracing their natural curls. If women show the world just how much they love their hair, they will positively impact the next generation to do the same.”

Dove Hair is introducing the Love Your Curls campaign in tandem with the launch of its new range of nourishing products for curly hair, Dove Quench Absolute.

You can watch the Love Your Curls film and share your curl love story at Dove.com/loveyourcurls. You also can show the world how you #LoveYourCurls on Facebook, Twitter, and Instagram.