Mirasol Display Technology for e-Readers in China

RMN Digital | January 30, 2012 | Asia Pacific, Consumer, Corporate, Lifestyle, Masses, Mobiles, Regions, Strategy | No Comments

Qualcomm MEMS Technologies Inc., a wholly owned subsidiary of Qualcomm Incorporated, and The Shanghai Nutshell Electronic Co., Ltd, a subsidiary of Shanda Networking Co., Ltd, China’s leading interactive digital content provider, have announced the first e-reader featuring mirasol display technology, the Bambook Sunflower, to be commercially available in China in the coming weeks.

With the Bambook Sunflower, Shanghai Nutshell introduces the Chinese consumer to a new category of interactive e-reader that delivers a touch display, vibrant color even in bright sunlight and weeks of reading under typical usage.

“With the Bambook Sunflower e-reader, Shanghai Nutshell and Shanda have raised consumer expectations for digital reading, both in terms of color content and an interactive user experience,” said Clarence Chui, senior vice president and general manager of Qualcomm MEMS Technologies, Inc. “Our mirasol display enriches users’ experience of Shanda’s content without sacrificing battery life.”

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The Bambook e-reader includes access to Shanda’s expansive content distribution portfolio, which includes millions of books, magazines and comics. Additionally, interactive content and social features enable users to share favorite passages with friends or send feedback to the authors.

“As a leading interactive entertainment media company, Shanghai Nutshell has the experience to understand and satisfy the digital content needs of Chinese consumers,” said Tom Guo, chief executive officer of Shanghai Nutshell. “The Bambook Sunflower e-reader with mirasol display satisfies our customers’ needs in ways no other device or display technology can.”

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The Bambook e-reader features a 5.7” XGA format (1024 × 768 pixels) mirasol display (screen resolution of 223 ppi) and Qualcomm’s 1.0 GHz Snapdragon S2 processor. The Bambook custom application interface sits atop an Android 2.3 base.

The Bambook e-reader will be available for pre-purchase and will ship to customers in February 2012.