Grasim Goes Digital with Bollywood Actor John Abraham

India’s leading garments brand Grasim strengthened its web presence Monday with the launch of its new website.

Endorsed by Bollywood actor John Abraham and styled by stylist and designer, Narendra Kumar Ahmed, the mobile compatible website also showcases Grasim’s latest Autumn / Winter 2014 collection of readymade garments.

With the launch of the new website, the brand aims to make fashionable dressing inputs available to people at the click of a button.

Consumers can check out Grasim’s suiting fabrics and collection of ready-to-wear garments including its signature range, John’s Line.

Brand Grasim, part of the Aditya Birla Group, is one of the leading players in the ready-to-stitch over the counter fabric industry.

Photo courtesy: Grasim