Scott McAllister to Handle Digital Marketing for Time Inc.

Time Inc. has named Scott McAllister senior VP, Digital Marketing. McAllister will report to executive VP of Consumer Marketing + Revenue, Lynne Biggar.

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He will be charged with developing new mobile, social and e-commerce consumer revenue strategies as well as launching new business partnerships.

McAllister will join the company on May 12th.

“Scott has a passion for redefining how consumers experience brands through digital channels,” said Biggar.

McAllister has 15 years of marketing experience, most recently serving as senior VP of Marketing and Digital Experience for Tourneau, a luxury watch retailer in the U.S.

”I’m thrilled to be joining Time Inc. during such a transformative time period,” said McAllister.

Time Inc., a division of Time Warner, is one of the leading branded media companies in the world.