Netflix Survey on Binge Watching in 2014

Binge watching may be the new normal, but in 2014 a surprising number of people are willing to get off the couch for all that TV viewing.

According to a recent survey among 1,000 US Internet users conducted by Netflix, Inc. (Nasdaq: NFLX), more than 50% of respondents were willing to exercise while binge watching instead of slouching on the couch.

In the same survey, nearly half (45%) of respondents agreed they would be more motivated to exercise if they had access to their favorite TV shows on-demand and commercial free while working out.

Sitcoms come out on top as the favorite genre to watch while working up a sweat, with more than one in three (36%) choosing humor over serialized dramas (27%), Sci-Fi/fantasy (24%) or reality shows (20%).

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That makes sense, as multiple studies show that watching entertainment, like Netflix, while working out makes people more likely to exercise for longer periods of time and stick with their fitness regimen, says the company.

Harley Pasternak, a celebrity fitness expert, is working with Netflix to remind people how incorporating entertainment into your workout can jump start your New Year’s resolution.

“I call it the Netflix fitness effect,” said Pasternak. “My clients have been working out with Netflix for years. It makes cardio feel easier and less boring. Whether you’re watching at home doing resistance exercises or taking your tablet or phone to the gym, Netflix gives people an extra reason to sweat.”

This survey was conducted using Google Consumer Surveys between Dec. 21 and 23, 2013 among 1,000 randomly sampled internet users in the United States across the Google Consumer Surveys publisher network.

Netflix, which is a leading Internet television network, announced its survey findings today, Dec. 30.