Sky Selects Ultra-D Glasses-Free 3D Screens

Stream TV Networks, Inc. has announced its participation with British Sky Broadcasting and London’s Natural History Museum in promoting the New Year’s Day premiere of the latest program from Britain’s broadcaster.

Extinct creatures are brought back to life in David Attenborough’s Natural History Museum Alive 3D, to be broadcast at 6.30pm on New Year’s Day on Sky 3D and in 2D on Sky 1 HD.

As the title indicates, the Natural History Museum is the central setting for the program, so it seemed quite fitting to stage a promotion at the venue, says the company.

After reviewing and stringently testing competing glasses-free 3D technologies on the market and in development, BSkyB has chosen Stream TV’s Ultra-D 2160p displays for the first public showcase of the trailer in glasses-free 3D.

[ Also Read: How 3D Is Making Inroads in the Entertainment World ]

For the first time in the UK, according to the company, the Ultra-D screens are now on display at the Natural History Museum, giving viewers an early look at highlights from the upcoming broadcast.

The six week promotion at the museum will run continuously during opening hours, demonstrating how watching 3D on 50″ screens without the need for clumsy glasses is a reality with Stream TV’s 4K Ultra-D display.

Written and presented by the natural history broadcaster, David Attenborough’s Natural History Museum Alive 3D marks his sixth 3D project for Sky. The film is produced by Colossus Productions, a joint venture between Atlantic Productions and Sky 3D.