Digital Destination to Showcase NBA Players’ Personal Passions

RMN Digital | November 8, 2013 | Americas, Corporate, Lifestyle, Masses, Regions, Social, Social Media, Strategy | No Comments

American Express and The National Basketball Association (NBA) announced Thursday a digital destination on NBA.com, entitled “Off the Court.”

It will bring the game and some of its best players to life for fans by exploring shared personal passions, pursuits and interests.

This online destination continues the partnership that NBA and American Express have taken to connect fans with the game in new, engaging ways.

It will feature live video chats with NBA players, legends and coaches, a multi-part video series around the players’ passions, daily posts from basketball insiders, contests and more throughout the season.

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As part of the launch, “Off the Court” is unveiling the first of its multi-part video series featuring four-time NBA All-Star Rajon Rondo and his love of fashion.

Additional player videos are slated throughout the season and will include two-time NBA Champion Chris Bosh and NBA All-Star Joakim Noah discussing their own off-the-court passions.

Hosted by NBA legend Rick Fox, these chats will allow fans to submit their own questions in real-time via social media. Fans can also chat with each other, reacting to player’s comments.

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This online destination will additionally serve as the new exclusive home to NBA.com’s blog, Hang Time, and will host content from the popular All Ball and 10 Before Tip blogs.

This content, along with all of the other features of “Off the Court,” will also be optimized for mobile devices.

The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League.