Nissan Video Contest Winners in TV Commercial

RMN Digital | October 17, 2013 | Americas, Corporate, Feature, Lifestyle, Masses, Regions, Social, Social Media, Strategy | No Comments

A six-second journey from the city to the beach, a whimsical, old-school video game experience and a unique transformation from freehand sketch to vehicle in motion are three of the amazing visual adventures created by participants in Nissan’s “Your Door To More” video contest.

Nissan announced Wednesday that it will feature the video submissions of three participants in a 45-second national television commercial.

The video contest encouraged users of Instagram and Vine to celebrate their passions and showcase the all-new 2014 Versa Note in their own homemade short films.

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Matt Fogarty of Camp Hill, Pa., Haley Yuen of Edison, N.J., and Andrew Jive of Brooklyn, N.Y., will have their creations appear in an ad to be aired during the Florida State-Clemson college football broadcast on Saturday, Oct. 19 at 8 p.m. EDT on ABC.

Nissan will award $1,000 Amazon.com gift cards to all three participants and to the following additional contest winners: Sean Ely of Redford, Mich., Kathryn Santistevan of Los Angeles, Shane Jones of Mechanicsburg, Pa., and James Stewart of Anaheim, Calif.

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“There are a lot of really creative people using Vine and Instagram,” said Jon Brancheau, vice president, Marketing, Nissan North America.

“We’re still trying to figure out the smoke and mirrors used to create several of the videos. This was a good social media experiment and a great way for Nissan to promote the all-new Versa Note.”

The “Your Door to More” video contest was inspired by the 2014 Nissan Versa Note, a second-generation hatchback, to reflect the active lives of its target buyers.